Introduction
This Privacy Policy describes how The Labadie Group Inc. (“we,” “us,” or “our”) collects, uses, and protects information from visitors to our website. Your trust is paramount to us, and we are committed to being transparent about the data we collect and how we handle it.
Information We Collect
We only collect information through two distinct methods, as detailed below:
1. Information You Voluntarily Submit (Contact Form)
We collect personal information that you choose to provide to us directly through our website’s “Contact Us” or similar inquiry forms. This information may include:
Name
Email Address
Phone Number
Project Details (the content you provide in the message box)
Purpose of Collection: This information is collected solely to allow us to communicate with you, understand your construction needs, and respond to your specific inquiries about custom home building or our services.
2. Information Collected Automatically (Google Analytics)
We utilize Google Analytics, a web analysis service, to help us understand how visitors use our site. Google Analytics collects non-personally identifiable information, which may include:
Device Information: Type of device used (desktop, mobile), operating system.
Usage Data: Pages viewed, duration of visit, links clicked, and the path taken through the site.
Location Data: General, non-specific geographic location (e.g., city or region).
Referral Data: The website that led you to our site.
Purpose of Collection: This data is used in an aggregated and anonymous form to analyze website traffic, measure the success of our content and design, and ultimately improve the user experience for prospective clients seeking a custom home builder in Northern Michigan.
How We Use Your Information
To Respond to Inquiries: We use the contact form data to schedule consultations, answer questions, and provide information about our process and services.
To Improve Our Website: The data from Google Analytics is used to enhance our website’s functionality, layout, and content to better serve our visitors (e.g., ensuring the process and portfolio are easily accessible).
Disclosure of Information
We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We will only disclose your information if required to do so by law.
Security
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.
Your Acceptance of These Terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.